Last weeek I was invited by Design For Style (DFS) to attend their premier show for the third season. The show was held at Misael’s Gallery (103 Bree Street, Cape Town) on 14 October 2010. The night marked the start of DFS welcoming CSquared and Smirnoff Black as their sponsors.
The DFS platform was founded to showcase emerging designers from different backgrounds with a vision to break into the fashion industry. The DFS monthly fashion shows are professionally produced, marketed, co-ordinated and produced with minimal effort and is the result of the DFS team’s passionate and innovative efforts. On this particular night, three ranges were showcased by Seventies 80’s, Margot Molyneux and Jesse McKay.
SEVENTIES 80’s
[Baobab Centre, Long Street, Cape Town]
Jessie McKay
Margot Molyneux
stocked by Mungo & Jemima [108 Long Street, Cape Town], Spoon [Old Biscuit Mill, Albert Road, Woodstock], Autum Fish [89 Sir Lowry Road]
Naturally, an audience dressed in their finest were present :)
My beautiful friend, Danielle Le Chat
Raya Rossi (centre) and friends. Check out her blog, The Visual Journal here
My lovely Gabbi Kannemeyer. Her relationship with fashion, art and photography is an intimate one. Have a look at her blog.
DFS’s Sianna Wu
WHAT I WORE TO THE EVENT
Vintage mesh dress made of pearls: found in the unwanted depths of Dani’s closet
Black boobtube dress: Mix Clothing
Clog heels: …random Chinese store
Clutch: Accessorize
Isn’t this detailing just AMAZING??
Keep up with DFS:
Are you a young, talented designer? or know of a designer looking for a break? DFS is looking for up-and-coming designers to showcase their ranges at the next three DFS shows. If you are between the ages of 21-35 and have a collection of 10 garments ready, then do not hesitate to apply for the DFS Designer Search. All details can be found at
I do not take credit for the photographs taken at the end of the runway, as they were taken by the DFS team photographer. All other photographs are my own. Photographs of me were taken by Danielle Le Chat.
